“In response to the increasing instances of puppy scams and customer confusion over the term “papers”, the AKC Board deemed it appropriate to break out a new initiative called “Demand AKC Papers”, in which potential puppy buyers are encouraged to do just that.
The initiative involves giving clubs the option of placing pre-designed AKC breeder referral ads, or creating their own, and placing them in the classified ads section of their local newspaper.
The ads can also be used for other advertising media, such as newspaper classifieds on the web, magazines and billboards. If the club meets the set criteria for the initiative, it will count as one credit toward eligibility requirements to hold future dog shows in Category A of the club’s event application.
To read the details of this new project, please download the pdf here
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